Think out of the box

This video shot at the top of the building coupled with that soft music gives me a laidback relaxing feeling to it. But there's more to it in the video with breakdancing kids put in slow mo to suit the elegant background music. You would never expect which brand came up with this authentic and original piece. (Well, I didn't)

Directed by Tony Kelly for American Apparel from Tony Kelly Photography on Vimeo.